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Sunday, December 20, 2009

The Harry Potter Economy

Business and world finance magazine The Economist has published a lengthy profile on the varied ways in which the Harry Potter series by author J. K. Rowing as impacted on the financial and business markets over the past twelve years.

This production line at Leavesden Studios, which has been running for almost a decade, will soon be switched off. “People talk about the effect of factories closing,” says David Heyman, who produces the Harry Potter films. “When we stop filming next May, at least 800 people will be looking for work.”

Quoteage:
Instead of A-listers the films feature hitherto obscure child actors and British theatrical talent. Perhaps the biggest star is Alan Rickman, previously known to American cinema-goers (if at all) as the villain in “Die Hard”. Over time they have faded neither commercially nor artistically. If anything the reverse is true. After the first two films the Harry Potter franchise was handed to non-American directors more associated with independent film and television. Alfonso Cuarón, Mike Newell and David Yates have been given a good deal of autonomy by Warner Bros.

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In Harry Potter’s case, creative experimentation is possible because of the rigorous control exerted over many aspects of the production. The team that has worked on the Harry Potter films is unusually stable. Mr Heyman and the lead designers have stayed put throughout. All but one of the screenplays have been written by Steve Kloves. Stimulated by a steady supply of complex work, local outfits like Double Negative and the Moving Picture Company have grown in competence and can now handle just about all the films’ special-effects needs. Even more unusually, some sets have been allowed to remain in Leavesden Studios for almost ten years. As Mr Heyman puts it, directors may shoot the action from different angles but they are filming the same Hogwarts. It is as though the auteur tradition has been fused with the industrial approach to film-making that was common practice in Hollywood before the war.

Harry Potter’s journey from the mind of a single mother to a global media franchise is a fairy tale.
Ms Rowling’s “worst nightmare” was that her hero would end up on fast-food containers.

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